FOR IMMEDIATE RELEASE
July 26, 2024
Apex Entertainment and 110 Grill
Expand Sports Marketing Programs to Crossgates With College Basketball Legend
Guilderland, NY: Apex Entertainment®, a family entertainment destination for people of all ages, and 110 Grill®, the fastest growing allergy-friendly restaurant brand in the Northeast – with a location in Crossgates – announce a new partnership with Siena College Basketball Coach Gerry McNamara. This new alliance marks the 14th relationship the brands have specially selected since 2021 to increase community connection in local markets.
Apex and 110 Grill have a longstanding commitment to supporting the best of the community and honoring excellence in youth and sports. Prior to this alliance with Coach McNamara and the Siena Saints, Apex and 110 Grill forged relationships with basketball great Buddy Boeheim, All-American Syracuse University football running back Sean Tucker, lacrosse phenom Megan Carney, former Providence College basketball guard Devin Carter (a top 2024 NBA Draft pick), and Adrian Autry, head basketball coach for the Syracuse Orange, to name a few. With this new three-year relationship with McNamara, Apex Entertainment at Crossgates and 110 Grill guests can expect meet-and-greets with the esteemed coach as soon as the 2024 pre-season and exciting appearances by the Siena Saints.
“We’re so proud to be the hospitality group that remains committed to supporting these college athletes and sports greats to further connect with the communities in which we operate,” said Rob Luzzi, senior director of marketing, RAVentures. “Apex and 110 Grill have enjoyed being part of the close-knit Albany community for over five years and I think this added partnership with such a beloved new sports leader in the region will bring even more exciting experiences to our Apex and 110 Grill guests.”
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About 110 Grill®
110 Grill® is the fastest growing restaurant brand in New England. With 41 locations in Massachusetts, New Hampshire, New York, Connecticut and Rhode Island, 110 Grill is recognized as one of the top allergy-friendly restaurant brands in the United States by AllergyEats and the best Gluten Free Multi-Unit Restaurant by New Hampshire Magazine. Headquartered in Westford, Massachusetts, and established in 2014, 110 Grill is part of RAVentures, which owns and operates hospitality brands and real estate and development companies.
About Apex Entertainment®
Apex Entertainment® is a family entertainment destination for people of all ages. With four locations in Marlborough, Massachusetts, Albany and Syracuse, New York and Virginia Beach, Virginia, Apex Entertainment is the largest local space for indoor family fun with world class attractions all under one roof. Headquartered in Marlborough, Massachusetts and established in 2017, Apex Entertainment is part of Westford-based RAVentures, which owns and operates hospitality brands and real estate and development companies. https://www.apexentertainment.com/.
About Crossgates:
Crossgates is the Capital Region’s premier shopping, dining and entertainment destination offering an impressive selection of national brands and the newest retail concepts. The center is anchored by Macy’s, JCPenney, Dick’s Sporting Goods, Primark and Best Buy, while offering more than 180 retail shops, including Apple. Crossgates offers 10 entertainment venues and over 20 on-site eateries, such as Dave & Buster’s, Get Air, Billy Beez, Apex Entertainment, The Standard Restaurant & Lounge, Maggie McFly’s and Regal Cinemas with IMAX. Or simply relax at our award-winning day spa, Spa Mirbeau. Located adjacent to a dual-branded 192-room Homewood Suites and Tru by Hilton hotel, Crossgates is your destination to EAT. SHOP. PLAY. STAY. Additional information regarding Crossgates can be found at shopcrossgates.com, Facebook, Instagram, and Twitter.
About Pyramid Management Group, LLC:
Pyramid Management Group, owner of Crossgates, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominates the northeast with 10 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.