FOR IMMEDIATE RELEASE
June 10, 2024
Crossgates to welcome MINISO, opening this summer
“Life is for fun”
Guilderland, New York: Crossgates is excited to announce that MINISO will soon be opening their first Capital Region store here later this summer. MINISO offers a wide variety of design-led, affordable and adorable products, from plush, toys, blind boxes, keychains, stationery, fragrance, to skincare products and everyday household items. Guests around the world love MINISO’s licensed collections that include brands like We Bare Bears, Sanrio, Care Bears, Disney, Pixar, Barbie, Peanuts, and more!
“We are thrilled to announce the opening of our first store in Upstate New York at Crossgates Mall. This is our second location within the Pyramid Properties portfolio, and we are excited to bring our unique offerings to the vibrant community here,” said Shines Shen, MINISO USA’s Business Development Manager.
To meet the needs of young shoppers, MINISO innovates through co-branding partnerships with popular license holders, excellent designs, trendy technology and launches products that are visually pleasing, easy to use and fun to play with.
“We can’t wait to see how much fun guests will have shopping at MINISO. We’re excited to add this international brand to our already diverse mix of retailers that visitors coming from the Capital Region & beyond love to shop at!” said Jen Smith, Crossgates Marketing Director.
MINISO will be located on the lower level of the shopping center. For more information about MINISO, visit https://miniso-us.com/. Follow them on Instagram, TikTok, and Facebook for the latest updates on their products, events, and promotions.
For more information about Crossgates, visit www.shopcrossgates.com. Follow us on Facebook & Instagram for updates on Crossgates 40th Anniversary events, giveaways, community events, promotions & sales offered at our center and within our stores, restaurants & entertainment venues.
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About MINISO Group:
MINISO Group is a global retailer offering various trendy lifestyle products featuring IP design. The company serves consumers primarily through its extensive network of MINISO stores. It promotes a relaxing, treasure-hunting, and engaging shopping experience full of delightful surprises that appeal to all demographics. Aesthetically pleasing design, quality, and affordability are at the core of every product in MINISO’s comprehensive product portfolio, and the company continually and frequently rolls out products with these qualities. Since opening its first store in China in 2013, the company has built its flagship brand “MINISO” as a globally recognized consumer brand and established a massive store network worldwide.
About Crossgates:
Crossgates is the Capital Region’s premier shopping, dining and entertainment destination offering an impressive selection of national brands and the newest retail concepts. The center is anchored by Macy’s, JCPenney, Dick’s Sporting Goods, Primark and Best Buy, while offering more than 180 retail shops, including Apple. Crossgates offers 10 entertainment venues and over 20 on-site eateries, such as Dave & Buster’s, Get Air, Billy Beez, Apex Entertainment, The Standard Restaurant & Lounge, Maggie McFly’s and Regal Cinemas with IMAX. Or simply relax at our award-winning day spa, Spa Mirbeau. Located adjacent to a dual-branded 192-room Homewood Suites and Tru by Hilton hotel, Crossgates is your destination to EAT. SHOP. PLAY. STAY. Additional information regarding Crossgates can be found at shopcrossgates.com, Facebook, Instagram, and Twitter.
About Pyramid Management Group, LLC:
Pyramid Management Group, owner of Crossgates, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominates the northeast with 14 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.