FOR IMMEDIATE RELEASE
April 7, 2025
Victoria’s Secret/PINK Opening New Store Concept at Crossgates
–Opening May 2025-
Guilderland, NY – We are thrilled to announce that Victoria’s Secret and PINK will be merging this spring to bring guests a new shopping experience with their “Store of the Future”.
Located on the upper level of the shopping center near Funny Bone Comedy Club, PINK will join Victoria’s Secret to create this groundbreaking new store concept combining sustainability, customer-centric design, and cutting-edge technology to elevate the shopping experience like never before.
As you step through the doors, you’ll enjoy an all-new store experience designed to prioritize your needs and preferences. Flow seamlessly between Victoria’s Secret and PINK as you shop the newest product offerings, whether you’re looking for lingerie, activewear or beauty products.
“We’re excited to see Victoria’s Secret and PINK come together with this new concept” said Leslie Mugrace, Marketing Director at Crossgates. “This is another wonderful example of our tenants reinvesting in themselves, a theme we will see throughout the year.”
Victoria’s Secret and PINK will continue to operate in their current locations on the upper level of the shopping center until the Grand Re-Opening of their “Store of the Future” with temporary closures happening at Victoria’s Secret April 7 – 8 and May 5 – 8. Details on the store’s Grand Re-Opening will be shared at a later date.
Visit www.shopcrossgates.com and follow us on Facebook & Instagram for updates on Victoria’s Secret/PINK and other upcoming openings, giveaways, community events, promotions & sales offered at our center and within our stores, restaurants & entertainment venues.
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About Crossgates:
Crossgates is the Capital Region’s premier shopping, dining and entertainment destination offering an impressive selection of national brands and the newest retail concepts. The center is anchored by Macy’s, JCPenney, Dick’s Sporting Goods, Primark and Best Buy, while offering more than 180 retail shops, including Apple. Crossgates offers 10 entertainment venues and over 20 on-site eateries, such as Dave & Buster’s, Get Air, Billy Beez, Apex Entertainment, Maggie McFly’s and Regal Cinemas with IMAX. Or simply relax at our award-winning day spa, Spa Mirbeau. Located adjacent to a dual-branded 192-room Homewood Suites and Tru by Hilton hotel, Crossgates is your destination to EAT. SHOP. PLAY. STAY. Additional information regarding Crossgates can be found at shopcrossgates.com, Facebook, Instagram, and Twitter.
About Pyramid Management Group, LLC:
Pyramid Management Group, owner of Crossgates, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations dominate the northeast with 9 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com